Association of Certified Valuators and Analysts

Executive Directors


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Chetan Shah

Chetan is co-founder and CEO of Effectus Partners LLC, USA. He has a strong passion for coaching, and is an investor, mentor and board member of several start-up companies in US and India across various industries including internet, mobile, e-commerce, gaming, retail, enterprise software, and consulting.

He is the founding member of the Pune Chapter of the Indian Angel Network and is actively involved in many other industry associations – Charter Member, TiE Pune, Past President, Software Exporters Association of Pune (SEAP), Past Chapter Chair Young President’s Organisation (YPO Pune) and member Greater Philadelphia Senior Executive Group (GPSEG). Chetan holds a Masters degree in Computer Science from the University of Pennsylvania, USA, an MBA in Finance from the University of Scranton, USA and Bachelors degree in Commerce from Sydenham College, Mumbai University, India.

James("Jim") Walling, CFA

Jim is the founding principal of Accretive Strategies Consulting Group.  Jim has worked in the consulting, corporate finance, and valuation area for nearly two decades, all of it spent in the dynamic environment of the Silicon Valley.  Much of Jim’s career was spent in big four professional services firms but he has also worked with startups and established financial services firms. 

Jim has consulted on:

  • Value related issues on multi-billion dollar transactions
  • High uncertainty capital allocation strategy for Fortune 100 companies
  • Complex structure modeling for major Clean-tech firms
  • Derivative and structured product modeling and valuation for top PE firms

Jim holds an MBA from Santa Clara University’s Leavey School of Business with a concentration in finance/investments and a BS in Marine Sciences from Stockton State College with a concentration in marine biology.  He has spoken, written and taught on corporate valuation, real options, derivative security structures & valuation and advanced equity compensation security design.  Jim holds the Chartered Financial Analyst designation and has instructed on alternative asset valuation for the local analyst society CFA review program. He is currently completing his CVA designation.

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Pratik Shah

Pratik has over a decade of professional work experience in valuation and transaction advisory services, with expertise in valuing technology companies. In 2012, He co-founded Knowcraft Analytics. Under his leadership, Knowcraft has grown to a team of 50+ valuation professionals. At Knowcraft, Pratik leads sales execution and business development efforts. He also plays a key role in mentoring teams on project execution, as well as managing portfolio valuations.

Prior to co-founding Knowcraft, Pratik had stints at reputed companies, such as EXL, IQR Consulting and MindTree. Pratik is a MS (Finance) and CFA from the ICFAI University, India. Pratik holds a Master of Commerce from Gujarat University. Currently, he is pursuing CVA accreditation from NACVA.

Upasak Shah

Upasak has over a decade of professional work experience, with expertise in valuing life science and healthcare IT companies. In 2012, Upasak co-founded Knowcraft Analytics. Under his leadership, Knowcraft has successfully executed 2,500+ varied and complex valuation engagements acting as an extended arm of leading US based valuation firms. At Knowcraft, he leads complex valuation and consulting engagements. Besides business development and project execution, he is actively involved in training and nurturing talent.

Prior to co-founding Knowcraft, he worked at EXL, where he pioneered transaction advisory and complex security valuation services. Upasak is a MS (Finance) and CFA from the ICFAI University, India. He holds a Master of Commerce from Gujarat University. Currently, he is pursuing ASA accreditation from American Society of Appraisers and CVA accreditation from NACVA.

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